This study explores the obstacles facing Saudi exporters of non-oil products. The sampling frame comprised 411 firms, which have been involved in exporting for at least two years as identified by the Saudi Export Development Center. The research has investigated twenty five obstacles that have some relation to non-oil export products. Competition with foreign firms was found to be the first obstacle with the highest mean of (3.212) followed by lack of information about potential export markets with a mean of (2.887). Moreover, with regard to the ways Saudi exporters might overcome these obstacles, the investigations suggested to Saudi exporting firms fifteen factors that might improve Saudi non-oil exporting products.